MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and streamin